We made this for BBDO and Red Stripe. It's hard to really grasp how ridiculous and great it was, but basically it made ridiculous pages - hundreds of them - to be found when you made beer-related searches on google. Some of them had videos, some didn't. We also bought key words on Google - when they would let us - to drive some traffic. And we had this strange site where you could enter a term in a query field and then the next visitor - and only the next visitor - could read your term while adding their own to pass on to the next person. Hard to explain. But it was super fun, and I have a soft spot for it. I was the engagement partner and producer, and helped write along with pretty much everyone around back then.